A true pioneer in the sustainable lifestyle product industry, Tracy launched her business more than 13 years ago (long before the eco stuff was on trend!)
When Tracy walked into Finding Yellow Co back in July she was burnt out and had lost some of the motivation that was required to keep going in what was now a highly competitive industry.
We worked together with Tracy and Michael to realign her passion, audit the current workload and brand assets, and prioritise what was required to keep them doing what they do best whilst being able to engage with a new audience.
We engaged Celeste from Novasoma Photography to help bring their products to life and, fast forward to December, Naturally Sustainable has a new website, social media pages, a new marketing guru to help with the important stuff and most importantly, an owner with a renewed passion for her exceptional business.